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  Have you ever gone shopping and saw something that caught your eye, but because there was no price tag you assumed it was too expensive? Many people may feel the same way about your products and services if your prices aren't available. When you hide or avoid prices, it becomes the first thing people start to think about. While price doesn't have to be the first thing mentioned on your marketing materials or products, it should be available, and not in a tiny, unreadable font. Here are a few tips to avoid making potential customers (and dollars) run away:

• Use price to show quality. Higher prices can create higher perceived value if your products or services live up to their price tag.
• Offer a price range. While individual prices may vary, promoting "products range from $500 to $50" can often make prospects interested in finding out more.
• Use price as a filter. Displaying a high price may help you filter the prospects who are truly interested in your products or services from those who are just curious how the price compares.
• Include the original value on discounted merchandise to increase perceived value and savings.
• Show confidence by listing prices. This upfront approach will also be appreciated by potential shoppers.

Look to us for help creating marketing materials that portray the true value of your products and services. Joe Gass @ Heritage Printing & Graphics 5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 * www.hpvisual.com  22725 Washington Street, Leonardtown, MD 20650  * 301-475-1700 * www.heritageprinting.com Wide Format â?? signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment Offset and Digital â?? newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail  Veteran Owned and Operated

Trade shows typically produce lower-cost leads than other communications strategies. Theyâ??re the best vehicle for a new company to attract its first customers and the most cost-effective way for small manufacturers with specialized products to find prospects. Many times, small companies lack the resources to discover which companies need their product. At a major industry show, hundreds, if not thousands, of people will walk by the manufacturer's booth. Those interested in the company's products or services will probably stop. Businesses that sell exclusively to a regional market might want to consider regional trade shows instead. Like their national counterparts, these trade shows attract potential buyers within an industry, but the cost for travel and booth space is often significantly less. Most industry trade magazines contain information about both national and regional trade shows, so check yours every month for the most recent and relevant listings. Local, company-promoted specialty shows, such as bridal fairs, equipment shows, home and garden shows, and boat shows, offer another popular option. If you're a member of the local chamber of commerce, you might even consider hosting a booth at the next business after hours event. Whatever trade shows you decide to attend, make sure you have plenty of handouts to go around. To save money, have a special one-page handout designed specifically for trade show use. Use it to highlight your competitive advantage, and provide a way for prospects to contact you to request more information. See more great ideas like this! Click here to visit the Heritage Printing & Graphics Ideas Collection. _____________________ Heritage Print & Visual â?¦. Improving Your Image in the Marketplace Signs, Banners, Posters, Displays, Decals, Wall, Window & Floor Graphic, Backlit Signs, Brochures, Booklets and Publications, Marketing Materials & Direct Mail 5900 Harris Technology Blvd., Suite G, Charlotte, NC 28269,  704-551-0700  22725 Washington Street, Leonardtown, Maryland 20650, 301-475-1700 www.heritageprinting.com  

Large full-color posters have been an effective method of advertising for hundreds of years. Designed in 1917 by J.M. Flagg, Uncle Samâ??s â??I Want You for the U.S. Armyâ?? poster is one of the most iconic images in American history. Today, posters continue as an inexpensive tool for publicizing upcoming events, promoting messages, or advertising new products and services. Created for viewers on the move, effective posters can capture a viewerâ??s attention immediately and spark them to react. Here are a few things to consider when creating your next poster campaign:

• Simplicity. Some of the best posters donâ??t say much. Your message should be short, but communicate your message effectively. One of the best ways to spark curiosity is to include an attention grabbing photo, catchy headline, and a web site that is easy to remember. You can provide detailed information on your web site, and entice readers to sign up on your mailing list for additional updates.
• Branding. When designing your poster, be sure it portrays your company brand, including your logo, tagline, brand colors, and anything else that sets your brand apart.
• Traffic. Posters are a great way to spread your message to a large audience, so be sure you place them in high-traffic areas where they wonâ??t go unnoticed. Your message should be able to reach the right people to make your campaign effective.

If youâ??d like help creating a poster to spread the word, give us a call today. Weâ??ll help you create an eye-catching, attractive poster that is sure to get noticed.

Joe Gass, President Heritage Printing and Graphics 5900 Harris Technology Blvd, Suite G, Charlotte, North Carolina, 704-910-9914 www.heritageprintingcharlotte.com

22725 Washington Street, Leonardtown, MD, 301-475-1700 www.heritageprinting.com

Next time you want to make a bold statement to your Charlotte area prospects and clients, try saying it with color! Depending on what type of message or meaning you wish to convey, the color combinations you choose can support, emphasize, or contradict your message. Color stimulates the senses, symbolizes abstract concepts and thoughts, expresses fantasy or wish fulfillment, and produces an aesthetic or emotional response. According to the Institute for Color Research, humans make a subconscious judgment about a person, environment, or item within 90 seconds of initial viewing, and the majority of that assessment is based on color alone. Because color delivers an instant impression that is generally understood universally, color is very important in conveying a mood or idea where verbiage is not used or understood. The power of color combinations can also be seen on many levels of marketing communication, including corporate identification and logos, signage, television ads, billboards, print media and packaging, online web sites, and on point-of-purchase displays. Here is a small sampling of dominant colors and the responses they elicit: Red: Exciting, energizing, sexy, hot, dynamic, stimulating, provocative, aggressive, powerful, Charlotte, Bright Pink: Happy, attention-getting, youthful, spirited, fun, wild Light Pink: Romantic, soft, sweet, tender, cute, babies Orange: Fun, childlike, harvest, juicy, friendly, loud Beige: Classic, sandy, earthy, natural, soft Brown: Wholesome, warm, woodsy, rustic, durable, masculine Purple: Royalty, powerful, expensive Light Blue: Calm, quiet, peaceful, cool, water, clean Bright Blue: Electric, vibrant, stirring, dramatic Bright Yellow: Enlightening, sunshine, cheerful, friendly, energy, happy Black: Powerful, elegant, mysterious, bold, classic, magical, nighttime Silver: Classic, cool, money, valuable, futuristic Gold: Warm, opulent, expensive, radiant, valuable, prestigious Joe Gass, President Heritage Printing and Graphics 5900 Harris Technology Blvd, Suite G Charlotte, North Carolina 704-551-0700 www.heritageprintingcharlotte.com