A Great Way to Overcome Sluggish Sales
With most consumers looking for ways to save money, an enticing coupon offer is a great way to overcome slow sales and woo penny pinchers. Here are a few tips on how to include coupons in your next marketing promotion:
- Staple coupons to receipts during purchase transactions which offer savings on their next purchase. This builds customer loyalty by offering a reward that encourages customers to return again.
- Track the response rate of promotions by including a special code on each coupon campaign.
- Include reasonable expiration dates that encourage a timely call to action.
- Feature coupons on your web site. Customers often research companies online, and are more likely to make an initial purchase with an enticing coupon offer. Request the recipients e-mail address in exchange for future promotions.
- For promotions with short time cycles, send coupons via e-mail to your prospects and customers in your database.
- Integrate coupon promotions with your overall campaign by including with information requests, sales packets, or designing as part of your mailer, such as a tear-away postcard or business card.
- Offer considerable discount coupons to customers who refer your business to others.
- Post your promotion on coupon web sites. Coupon sites are growing in popularity and are often a great way to drive consumers to your web site to learn more about your company.
- Create special promotions that advertise your first 100 customers will receive a 30% off or valuable buy one, get one coupon at the door.
- Support your community by encouraging customers to donate food, clothes or toys to local shelters, and reward them with discount coupons to your business. Â
- Learn from other coupons. Start paying attention to coupons you receive in the mail or view online, and think about features that catch your attention or motivate you to purchase.
- Offer an opportunity for those who redeem coupons to enter a drawing for a prize (include space for the customersâ?? contact information on the back of your coupon). It is a way to track recipients who have purchased from you.
