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Trade shows typically produce lower-cost leads than other communications strategies. Theyâ??re the best vehicle for a new company to attract its first customers and the most cost-effective way for small manufacturers with specialized products to find prospects. Many times, small companies lack the resources to discover which companies need their product. At a major industry show, hundreds, if not thousands, of people will walk by the manufacturer's booth. Those interested in the company's products or services will probably stop. Businesses that sell exclusively to a regional market might want to consider regional trade shows instead. Like their national counterparts, these trade shows attract potential buyers within an industry, but the cost for travel and booth space is often significantly less. Most industry trade magazines contain information about both national and regional trade shows, so check yours every month for the most recent and relevant listings. Local, company-promoted specialty shows, such as bridal fairs, equipment shows, home and garden shows, and boat shows, offer another popular option. If you're a member of the local chamber of commerce, you might even consider hosting a booth at the next business after hours event. Whatever trade shows you decide to attend, make sure you have plenty of handouts to go around. To save money, have a special one-page handout designed specifically for trade show use. Use it to highlight your competitive advantage, and provide a way for prospects to contact you to request more information. See more great ideas like this! Click here to visit the Heritage Printing & Graphics Ideas Collection. _____________________ Heritage Print & Visual â?¦. Improving Your Image in the Marketplace Signs, Banners, Posters, Displays, Decals, Wall, Window & Floor Graphic, Backlit Signs, Brochures, Booklets and Publications, Marketing Materials & Direct Mail 5900 Harris Technology Blvd., Suite G, Charlotte, NC 28269,  704-551-0700  22725 Washington Street, Leonardtown, Maryland 20650, 301-475-1700 www.heritageprinting.com  

_____________________ Heritage Print & Visual �. Improving Your Image in the Marketplace Signs, Banners, Posters, Displays, Decals, Wall, Window & Floor Graphic, Backlit Signs, Brochures, Booklets and Publications, Marketing Materials & Direct Mail 5900 Harris Technology Blvd., Suite G, Charlotte, NC 28269,  704-551-0700  22725 Washington Street, Leonardtown, Maryland 20650, 301-475-1700 www.heritageprinting.com  

July 14, 2009

Trade shows typically produce lower-cost leads than other communications strategies. Theyâ??re the best vehicle for a new company in the Charlotte area to attract its first customers and the most cost-effective way for small manufacturers in the Caroliinas with specialized products to find prospects.

Many times, small companies lack the resources to discover which companies need their product. At a  industry trade show, hundreds, if not thousands, of people may walk by you booth.  Those interested in your company's products or services will probably stop to talk, pickup printed literature, view video clips and allow you to make a case for buying your product or service. In the Charlotte area we are blessed with an incredible facility and staff at the Charlotte Convention Center that attracts convention and trade show traffic from all over the world.   Charlotte area businesses have ready access to displaying your capabilities to people who have flown or driven thousands of miles to come to the big show. Local, company-promoted specialty shows, such as bridal fairs, equipment shows, home and garden shows, and boat shows, offer another popular option. If you're a member of the local chamber of commerce, you might even consider hosting a booth at the next business after hours event. Whatever trade shows you decide to attend, make sure you let Heritage Printing and Graphics help you develop a compelling trade show display that will attract prospects to your booth.   Then let Heritage help you design printed materials that will help you depict your product or service in a professional, attractive way.   Use these brochures and catalogs to highlight your competitive advantage, and provide a way for prospects to contact you to request more information.  So attenders of the trade show do not forget you, allow us to help you select advertising specialities that will keep you top of mind well after the trade show is over.

Joe Gass, President Heritage Printing and Graphics 5900 Harris Technology Blvd, Suite G Charlotte, North Carolina 704-551-0700 www.heritageprintingcharlotte.com

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 July 14, 2009     Have you taken a close look at your company logo lately? Does it look like it came straight out of the 1980s, or have you kept it up-to-date? An outdated logo can make you look stagnant and stale in the minds of prospective customers. To combat this effect, many companies redesign their logos every few years to keep them fresh. If your company is considering a logo update, here are some tips to help: Choose a logo that looks good large or small. This will allow for more variety in your ads and other printed materials. Keep it simple. Your logo doesn't have to look fancy to grab attention. Just look at IBM and Apple. Their logos are simple but memorable. Limit yourself to two or three colors of ink. Having too many ink colors in your company's logo will put an unnecessary strain on your printing budget - and might actually look distracting, rather than distinctive. A nice-looking, two-color logo will give you the professional look you want at a reasonable price. Use standard ink colors. Custom-mixed inks cost more, and many standard ink colors offer just as unique and professional a look as their more expensive, custom-mixed cousins. For more great logo ideas, visit Heritage Printing and Graphics. We can help you develop a distinctive logo at an affordable price. If you already have a logo in mind, we can show you how to use it more effectively on all of your printed pieces, advertising specialities and  marketing materials. Joe Gass, President Heritage Printing and Graphics 3601 Rose Lake Drive Charlotte, North Carolina 704-910-9914 www.heritageprintingcharlotte.com